This is BOBO

The European summer of last year we were visiting what we regard as one of our most inspiring destinations: the very chic Le Club 55 in St.Tropez. Simply dressed in a Tigerlily coverup, some nostalgic yet inexpensive jewellery and traditional French leather sandals, a shopkeeper of the resident beach bazaar approached and commented ‘this is very bobo’. Did we hear right? We asked her to explain….

After many years of being cast into the boho realm of fashion we question ourselves, ‘are we more than just boho? With much further inquiry and reflection it became apparent, there is a new way of life we were already embracing.

Bobo came to us at a poignant time. With the brand approaching 16 years the Tigerlily woman is feeling much more confident in her style and feels it is time to set herself even further apart from the rest. A kind of re-birth and celebration of an aesthetic that is uniquely Tigerlily; hand drawn signature prints, rich earthy colour palettes and worldly infused details. We hope you enjoy wearing this collection as much as we enjoyed creating it.